Radhika Jewellers in Saharanpur has grown from a wholesale gold business into a retail jewellery house while keeping the personal style of a local family jeweller. Its story is rooted in Sarafa Bazar, and the current retail proposition still focuses on three things customers can easily understand: hallmarked gold, transparent weight and a close relationship with the buyer.
The present range is practical rather than overly complicated. Bridal sets, lightweight gold, silver jewellery, chains, pendants, mangalsutras, coins and gifting products form the core, supported by an old-gold exchange promise and a monthly savings plan. This guide looks at the Saharanpur business’s history, product range, showroom model, purchase services and official contact details.
Radhika Jewellers Quick Overview
| Detail | Information |
| Brand | Radhika Jewellers |
| Base | Sarafa Bazar, Saharanpur, Uttar Pradesh |
| Established | 1996 |
| Original model | Wholesale gold business |
| Retail expansion | Second generation took charge in 2024; new retail showroom launched in 2025 |
| Main range | Bridal gold, lightweight gold, silver jewellery, chains, pendants, coins and gifts |
| Purity assurance | BIS-hallmarked gold highlighted by the brand |
| Savings scheme | RJ Gold Promise |
| Call / WhatsApp | +91 7500159000 |
| Radhikajewellers.sre@gmail.com |
History of Radhika Jewellers
Radhika Jewellers began in 1996 in Sarafa Bazar, the traditional jewellery market of Saharanpur. The business first built its reputation as a wholesale gold supplier rather than as a large consumer showroom.
Through the 2000s and 2010s, wholesale remained the foundation. The company says its supply network extended across a broad region covering parts of Uttar Pradesh, Uttarakhand and Haryana. That trade background shaped the brand’s emphasis on purity, weight and straightforward dealing.
A generational transition began in 2024 when the second generation took charge with a broader retail vision. The following year, Radhika opened a more consumer-focused retail showroom, taking a name already known within the local trade and positioning it directly for families buying wedding jewellery, daily wear and gifts.
The current brand still presents itself as personal rather than chain-like. Its website stresses that it is not a national chain store and that long-term customer relationships remain central. That local positioning is reinforced by a single Saharanpur showroom, a monthly gold-purchase scheme and an exchange promise designed to encourage repeat family business.
Radhika Jewellers Collections and Their USP
Radhika’s current range is organised around purchase purpose rather than elaborate sub-brand names. The strongest categories are bridal, daily wear, silver and gifting.
| Collection | Style focus | Main USP |
| Bridal Jewellery | Complete wedding sets | Necklace, maang tikka, bangles and earrings designed for major family wedding purchases. |
| Lightweight Gold | Comfortable everyday designs | Modern gold pieces for office, casual use and smaller occasions where heavy jewellery is impractical. |
| Silver Jewellery | 925 sterling-silver range | Rings, chains, earrings and statement pieces at a lower price point than gold. |
| Chains and Pendants | Gold and silver neckwear | Simple products for daily use, gifting and customers who prefer understated jewellery. |
| Mangalsutras | Traditional and modern married-woman jewellery | A practical family-purchase category that bridges ceremony and regular wear. |
| Coins and Gifts | Gold and silver coins | Auspicious and festival gifting, including wedding and Diwali purchases. |
| Old Gold Exchange | Exchange-led purchase | A service designed to help customers convert existing jewellery into new purchases. |
| RJ Gold Promise | Savings-led future purchase | A monthly plan that lets customers build a jewellery budget before buying. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Gold jewellery | Bridal sets, necklaces, bangles, earrings, chains, pendants, mangalsutras and lighter daily-wear designs. |
| Silver jewellery | 925 sterling-silver rings, chains, earrings and statement pieces. |
| Bridal jewellery | Coordinated wedding sets for the bride and family purchase. |
| Daily wear | Lower-weight gold pieces for office and regular use. |
| Coins | Gold and silver coins for gifting and auspicious buying. |
| Men’s products | Chains and selected gold or silver pieces suitable for men. |
| Exchange purchases | New jewellery funded partly through old-gold exchange. |
| Savings-plan purchases | Jewellery bought after completing the RJ Gold Promise plan. |
Radhika Jewellers Showroom
Radhika is a Saharanpur-centred jeweller rather than a multi-city chain. Its retail identity is tied to the Sarafa Bazar showroom and to the wholesale relationships built in the region over many years.
This means customers should not expect a nationwide branch locator. The practical advantage is that enquiries, exchange discussions and savings-plan questions can be handled directly with the Saharanpur team.
| Showroom information | What to know |
| Location | Sarafa Bazar, Saharanpur, Uttar Pradesh – 247001. |
| Retail model | A single local retail showroom supported by a long-standing wholesale background. |
| Regional customer base | The brand describes a wider trade network extending into parts of Uttar Pradesh, Uttarakhand and Haryana. |
| Working hours | The website lists Monday-Saturday, 10:30 AM-7:00 PM. |
| Best contact | Call or WhatsApp +91 7500159000 before a bridal visit or old-gold exchange. |
| Large purchases | For wedding shopping, ask in advance whether the store can prepare a broader selection within your preferred weight and budget. |
Online and Assisted Shopping Options
| Option | How it helps |
| Old gold exchange | The brand promotes 100% exchange value for old gold, including jewellery from other brands, subject to its current valuation terms. |
| RJ Gold Promise | Monthly savings plan with a minimum contribution and a brand-funded benefit in the 11th month under the current published scheme. |
| Bridal consultation | Useful for preparing complete sets rather than selecting items one by one during a crowded visit. |
| WhatsApp assistance | Direct contact for stock, weight range, appointment and scheme questions. |
| Coins and gifts | Gold and silver coins for festivals, weddings and family ceremonies. |
| Wholesale-to-retail expertise | The business’s wholesale background can be useful for customers who care strongly about weight, purity and metal value. |
Radhika Jewellers Contact Details
| Purpose | Contact |
| Official website | www.radhikajewellers.co |
| Showroom | Sarafa Bazar, Saharanpur, Uttar Pradesh – 247001 |
| Call / WhatsApp | +91 7500159000 |
| Radhikajewellers.sre@gmail.com | |
| Published hours | Monday-Saturday, 10:30 AM-7:00 PM |
| Savings scheme | RJ Gold Promise details are available through the showroom and website. |
The words ‘100% exchange’ should be understood according to the brand’s exchange terms, not automatically as a promise of cash buyback. Ask for the written method used to value old gold before handing over an item.
Frequently Asked Questions
Q. Radhika says it gives 100% exchange on old gold. Does that mean I will receive 100% cash value?
Not necessarily. An exchange promise usually applies when old gold is converted into a new jewellery purchase and may be calculated after purity testing. Cash buyback can have different conditions, so ask the showroom to explain the exact calculation before surrendering the old piece.
Q. Can I exchange jewellery bought from another brand?
Radhika’s current website says its old-gold exchange promise covers jewellery of any brand and any year. Still, the item will need purity assessment, and stones, solder or non-gold components can affect the net metal value.
Q. How does the RJ Gold Promise work in practical terms?
The published plan asks customers to save monthly for 10 months, starting from Rs 5,000 and in Rs 1,000 multiples, with the jeweller contributing the 11th instalment under the stated scheme. Before joining, ask what products are eligible at redemption and whether making charges are fully or partly payable.
Q. Is Radhika mainly a wholesale jeweller or a retail showroom?
It began with wholesale as its core strength and later expanded into retail. Today individual customers can shop at the Saharanpur showroom, while the wholesale background remains part of the company’s identity.
Q. If I am planning bridal jewellery, can I ask the store to prepare pieces within a fixed gold-weight budget?
That is a sensible way to shop at a weight-focused local jeweller. Contact the store in advance with your approximate budget, desired set components and preferred gold weight so the team can prepare suitable options instead of showing only the heaviest designs.
Q. What should I ask for when buying a 925 silver item from Radhika?
Ask for the stated fineness on the invoice, total weight, whether stones or non-silver parts are included in the weight, and the store’s exchange policy for silver. Silver jewellery terms can differ from gold exchange terms.
