Alankar Jewellers is a heritage jewellery business associated with Patna and the Boring Road area, with roots going back to 1949. The brand developed its reputation in Bihar through gold jewellery, diamonds, temple designs and premium precious-metal retailing, later adding platinum and branded diamond partnerships.
This guide refers to Alankar Gems and Jewellery / Alankar Jewellers of Patna. The clarification is important because ‘Alankar Jewellers’ is a common trade name used by unrelated businesses in many Indian cities. The Patna company is linked publicly with Alankar Business Centre on East Boring Canal Road and Alankar Place on Boring Road.
Alankar Jewellers Quick Overview
| Detail | Information |
| Brand | Alankar Jewellers / Alankar Gems and Jewellery Pvt. Ltd., Patna |
| Established | 1949 |
| Founding reference | Brand profile credits Late Sri Baijnath and Jai Nath Prasad; current app profile highlights Late Sri Baijnath Prasad |
| Current family leadership | Madan Prasad Gupta with Manish Gupta and Mohinish Gupta |
| Core range | Gold, diamond, temple and platinum jewellery, with traditional and contemporary designs |
| Primary city | Patna, Bihar |
| Key locations | Alankar Business Centre, East Boring Canal Road; Alankar Place, Boring Road |
| Digital presence | Official website plus Alankar Jewellers mobile app |
| Official website | www.alankarjewellers.com |
History of Alankar Jewellers
Alankar’s public brand profile traces the business to 1949 in Patna. LinkedIn company information credits the early enterprise to Late Sri Baijnath and Jai Nath Prasad, while the current Alankar mobile-app profile centres the founding story on Late Sri Baijnath Prasad. Across these accounts, the consistent picture is of a jewellery house that has served Bihar for more than seven decades.
The business built its name through gold jewellery and customer service, then widened its range into diamonds, temple jewellery and platinum. Company material also highlights its early adoption of BIS hallmarking and its role as a retailer of recognised jewellery brands, reflecting the shift from purely traditional family-jeweller retailing toward a more organised showroom model.
Later generations carried the business forward under Mr. Madan Prasad Gupta and his sons Manish Gupta and Mohinish Gupta. The Patna operation became strongly associated with Boring Road, including Alankar Place and the larger Alankar Business Centre on East Boring Canal Road.
Today, Alankar remains a Patna-centred heritage jeweller rather than a heavily nationalised chain. Its identity is therefore best understood through its long local history, showroom relationships and broad precious-jewellery range rather than through a large current network count.
Alankar Jewellery Collections and Their USP
Alankar’s public profiles describe the business more by jewellery type and craftsmanship than by a stable set of current in-house collection names. The clearest way to map its offering is through these product families.
| Collection | Style focus | Main USP |
| Traditional Gold | Classic Indian gold jewellery | The core heritage range, suited to weddings, festivals and family purchases. |
| Contemporary Gold | Modern everyday and occasion designs | Updates the traditional gold base with lighter, cleaner and more urban styling. |
| Diamond Jewellery | Diamond-led fine jewellery | A premium category for engagements, occasions and modern gifting, supported historically by branded diamond partnerships. |
| Temple Jewellery | Culturally rooted motifs | Heritage designs with religious and South Indian-inspired visual elements for ceremonial dressing. |
| Platinum | Modern white-metal jewellery | Adds bands and contemporary precious-metal options beyond yellow gold. |
| Branded / Solitaire | Partner-brand diamond and solitaire products | Public history records associations with recognised jewellery and solitaire brands; current availability should be confirmed in store. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Gold jewellery | Necklaces, bangles, earrings, rings, chains and traditional wedding ornaments in classic and contemporary styling. |
| Diamond jewellery | Diamond rings, earrings, pendants, necklaces and occasion pieces, including branded or certified options where available. |
| Temple jewellery | Statement pieces using traditional, deity, floral and heritage motifs. |
| Platinum jewellery | Selected white-metal rings and relationship-oriented jewellery; current models should be checked with the showroom. |
| Bridal jewellery | Heavier gold and diamond pieces intended for weddings and major family functions. |
| Solitaires | Individual diamond-focused products and branded solitaire offerings where currently stocked. |
| Modern daily wear | Lighter rings, earrings and other pieces for office, gifting and regular use. |
Alankar Jewellers Showrooms
Alankar’s best-documented retail presence is in Patna’s Boring Road / Boring Canal Road area. Industry and company references consistently identify two important addresses: Alankar Business Centre on East Boring Canal Road and Alankar Place on Boring Road.
Because the web contains many unrelated Alankar-named jewellers, customers should verify the Patna address and alankarjewellers.com identity when calling or navigating. Current opening hours and department-specific stock are best confirmed by phone.
| Region / information | What to know |
| Alankar Business Centre | East Boring Canal Road, Patna, Bihar – 800001; recognised in industry listings as an Alankar Gems and Jewellery location. |
| Alankar Place | 3-4, Alankar Place, Boring Road, Patna, Bihar – 800001; a long-standing Alankar Jewellers address. |
| Current public contact reference | Industry listings show 0612 2538531 for Alankar Place and 0612 2973454 / 2973455 for the Business Centre. |
| Product strength | Gold, diamond, temple and platinum jewellery, with both heritage and modern styles. |
| Digital identity check | Use alankarjewellers.com or the Alankar Jewellers app profile to distinguish the Patna business from similarly named stores. |
| Best visit practice | Call first for platinum, branded solitaire or specialised bridal stock because individual ranges can change. |
Online and Assisted Shopping Options
| Option | How it helps |
| Official website | Provides the core digital identity for the Patna-based business. |
| Alankar Jewellers app | The current app carries the company profile and history and serves as an additional official digital touchpoint. |
| Phone enquiry | Best for checking whether a particular diamond, platinum or bridal category is in stock before travel. |
| In-store consultation | Important for high-value jewellery where purity, certificates, weight and fit need physical verification. |
| Brand verification | Use the Patna address and company identity before responding to an online listing or payment request using the common Alankar name. |
Alankar Jewellers Contact Details
| Purpose | Contact |
| Official website | www.alankarjewellers.com |
| Primary city | Patna, Bihar |
| Alankar Place | 3-4, Alankar Place, Boring Road, Patna – 800001; public industry phone 0612 2538531 |
| Alankar Business Centre | East Boring Canal Road, Patna – 800001; public store references list 0612 2973454 / 2973455 |
| Industry email reference | accounts@alankarjewellers.com |
| Mobile app | Alankar Jewellers app by Alankar Gems and Jewellery / Dsoft Infotech |
Phone and address references for heritage jewellers can remain online for years, so confirm the current showroom number and opening hours before travelling. Do not transfer money simply because a caller or page uses the Alankar name; verify the Patna business identity first.
Frequently Asked Questions
Q. How can I tell whether an online Alankar listing belongs to the Patna heritage jeweller?
Check for the Patna Boring Road or East Boring Canal Road address, the alankarjewellers.com domain and the Alankar Gems and Jewellery identity. Many unrelated jewellers in other cities use the same name.
Q. What should I verify before buying platinum jewellery from Alankar?
Look for the platinum purity mark on the piece, ask for the applicable purity-assurance document and keep the invoice. Also confirm the store’s current exchange or buyback method because platinum valuation differs from gold.
Q. If I am buying a branded solitaire through Alankar, whose certificate should I rely on?
Rely on the report tied to the exact diamond and the brand or laboratory named on that document. Match the report number and specifications before payment and retain the certificate separately from the jewellery box.
Q. Why should I check the HUID even when buying from a long-established jeweller?
Brand history does not replace product-level verification. The hallmark and HUID on the actual gold ornament are what allow you to confirm the purity record for that piece through the BIS system.
Q. Can I assume both Patna locations carry the same platinum and diamond stock?
No. Product mix can vary by showroom and by season. Call with the exact category or budget range so the staff can direct you to the location with the most relevant selection.
Q. What should I ask if I want an older family ornament repaired or redesigned?
Ask whether the store accepts outside jewellery for repair or remodelling, how purity and stones will be tested, whether any metal loss is expected, the labour charge and how the old and new weights will be documented.
Q. How should I compare a temple-style necklace with a standard gold necklace on price?
Compare net gold weight, purity, stones or enamel work and making charges separately. Temple and highly detailed handcrafted pieces can carry substantially different labour charges even when their gold weights are similar.
