Adyama Gold Jewellery is easy to misunderstand from its name. It is not primarily a conventional jewellery retailer selling new bridal or daily-wear collections. Its core business is buying old gold and other precious items from customers, testing them transparently and paying based on the assessed purity and market value.
That makes the service useful for a very different reason than a normal jewellery showroom. Customers visit Adyama when they want to sell unwanted or broken gold, silver, platinum, coins, gemstones or other eligible valuables. The company emphasises XRF testing, valuation in front of the customer and quick payment. This guide explains its history, accepted items, branch network, process and official contact route without treating it as a standard jewellery-sales chain.
Adyama Gold Jewellery Quick Overview
| Detail | Information |
| Business | Adyama Gold Jewellery Pvt. Ltd. |
| Founded | 1990 |
| Founder | Mr. Bablu Choudhury |
| Base | Kolkata / West Bengal |
| Core service | Buying old gold, silver and other precious items from customers |
| Testing method | XRF-based purity testing designed to avoid melting or damaging the item |
| Payment | Instant payment after acceptance of valuation, through available cash / bank-transfer methods subject to current rules |
| Branch network | 16 branches stated on the current company profile, concentrated in West Bengal |
| Typical items accepted | Gold jewellery, broken ornaments, silver, platinum, coins, watches, diamonds / gemstones and other eligible valuables |
| Official website | www.adyamagold.com |
History of Adyama Gold Jewellery
Adyama Gold Jewellery was established in 1990 by Bablu Choudhury with a business model focused on helping people sell gold and other precious items through a more transparent valuation process.
The company grew in Kolkata and later across West Bengal as demand increased for organised gold-buying services. Instead of asking customers to negotiate informally with local buyers, Adyama built its proposition around purity testing, market-linked valuation and immediate settlement.
A major part of the service is XRF testing. The company states that it uses XRF machines to check metal purity in front of the customer without melting or damaging the jewellery. This is particularly important when the seller wants to understand the purity before deciding whether to accept the offered price.
Adyama’s current company profile describes a 16-branch network and more than three decades of operating experience. Its growth has therefore been in the gold-buying and precious-metal valuation sector, not in building new-jewellery collections or large bridal showrooms.
Adyama Gold Jewellery Services and Items Accepted
Because Adyama is primarily a gold buyer, a conventional ‘collections’ table would be misleading. The useful comparison is the type of asset customers can bring and the service applied to it.
| Item / service | Focus | What customers should expect |
| Old Gold Jewellery | Sale of used or unwanted gold | Purity is tested and a valuation is offered based on the measured gold content and prevailing market conditions. |
| Broken Gold Ornaments | Damaged or incomplete jewellery | Items do not need to be wearable; value is assessed primarily from the precious-metal content. |
| Gold Coins | Coins customers want to liquidate | Eligibility and final value depend on purity, weight and the company’s current buying terms. |
| Silver Items | Jewellery, articles and other silver | Silver can also be evaluated and purchased, subject to purity and current policy. |
| Platinum Jewellery | Platinum ornaments | The company states that platinum items can be brought for valuation. |
| Diamonds / Gemstones | Stones associated with jewellery | Selected stones and precious items may be evaluated; customers should ask how stone value is treated separately from metal. |
| Watches / Antiques | Other eligible valuables | The service pages mention watches and antiques among items customers may bring for evaluation. |
| XRF Purity Testing | Non-destructive metal analysis | The company promotes testing in front of the customer without melting the jewellery. |
Main Gold-Selling Services
| Category | What shoppers can expect |
| Gold valuation | Testing purity and calculating an offer based on measured precious-metal content. |
| Silver valuation | Assessment of eligible silver jewellery and articles. |
| Platinum valuation | Testing and valuation of eligible platinum items. |
| Coin buying | Purchase of eligible gold or silver coins. |
| Broken jewellery buying | Valuation of damaged jewellery that may no longer be wearable. |
| Precious-stone assessment | Evaluation of eligible diamonds or gemstones, subject to the company’s process. |
| Instant settlement | Payment after the seller accepts the quotation, using permitted payment methods. |
| Non-destructive testing | XRF testing intended to assess purity without melting the item. |
Adyama Gold Jewellery Branches
Adyama’s branch network is concentrated in Kolkata and other parts of West Bengal. The company profile currently states 16 branches, and the branch page lists locations such as Gariahat, Park Street, Kalighat and Bhawanipur.
These branches are service points for valuation and gold buying, not ordinary jewellery showrooms. Customers should carry the documents required by the branch and confirm working hours before travelling.
| Branch area / information | What to know |
| Gariahat | 226C, Rashbehari Avenue, Kolkata; one of the listed valuation branches. |
| Park Street area | 46E, Rafi Ahmed Kidwai Road, Kolkata; listed as a branch location. |
| Kalighat | 124B, S. P. Mukherjee Road, Kolkata; listed by the company. |
| Bhawanipur | 28A, S. P. Mukherjee Road, Kolkata; listed in the branch network. |
| Wider West Bengal | The company states that it operates multiple branches beyond these central Kolkata examples. |
| Best way to verify a branch | Use the official branch page for the latest phone number, address and working hours. |
How the Adyama Gold Selling Process Works
| Option | How it helps |
| Visit a branch | Bring the item you want to sell to a listed Adyama location. |
| Purity testing | The item is checked using XRF technology without melting, according to the company. |
| Valuation | Staff calculate an offer using purity, weight and current market conditions. |
| Customer decision | You can review the quoted value before deciding whether to sell. |
| Payment | If you accept the offer, payment is made through the available approved method. |
| Document check | Carry valid identification and any documents requested by the branch to avoid delay in settlement. |
Adyama Gold Jewellery Contact Details
| Purpose | Contact |
| Official website | www.adyamagold.com |
| Branch directory | Available on the official website under Our Branches |
| Gariahat phone | 9830330106 |
| Park Street phone | 9830330146 |
| Kalighat phone | 9830330138 |
| Core service area | Kolkata and multiple locations across West Bengal |
| Best contact method | Use the official branch page to call the exact location you plan to visit. |
Before selling, ask how the branch handles stones, non-gold components, deductions and payment limits. A quoted ‘gold rate’ alone does not determine the final amount because purity and net precious-metal weight matter.
Frequently Asked Questions
Q. 1. Does Adyama Gold Jewellery sell new jewellery?
Its main public business is buying old gold and other precious items, not operating as a conventional new-jewellery retail chain.
Q. 2. Will Adyama melt my jewellery to test it?
The company says it uses XRF testing to assess purity without melting or damaging the item.
Q. 3. Can I sell broken gold jewellery?
Yes. Broken or unwanted ornaments are specifically relevant to the service because value is based largely on precious-metal content rather than wearability.
Q. 4. Does Adyama buy silver and platinum too?
The company states that it buys silver and platinum items in addition to gold, subject to valuation and eligibility.
Q. 5. Do I have to accept the price after testing?
No. The valuation is part of the process; you should review the offer and proceed only if you agree with it.
Q. 6. Why should I call the branch before visiting?
Branch hours, accepted documents, payment limits and service availability can vary. Calling first helps avoid a wasted trip, especially for higher-value items.
