P.C. Chandra Jewellers carries the character of a classic Kolkata jewellery house but has grown far beyond a purely regional identity. The brand is especially strong in hand-crafted gold, Bengali wedding jewellery, diamonds and traditional forms, while its newer catalogue also includes lighter pieces, 14KT designs, silver, gemstones and online-exclusive jewellery for everyday use.
For shoppers, the appeal lies in the range of moods available under one name. Heavy wedding necklaces and culturally rooted ornaments sit beside minimal rings, daily-wear pendants and modern diamond pieces. The company has also expanded its showroom network across several Indian states and built a large e-commerce catalogue with virtual try-on and express-delivery features for selected products. This guide covers its history, key collections, stores, online options and official contact details.
P.C. Chandra Jewellers Quick Overview
| Detail | Information |
| Brand | P.C. Chandra Jewellers |
| Founder | Late Shri Purna Chandra Chandra |
| Founded | 1939, Bowbazar, Kolkata |
| Core identity | Bengali and Indian wedding jewellery, handcrafted gold and diamond designs |
| Main range | Gold, diamond, silver and gemstone jewellery; wedding, kids’, men’s and daily-wear products |
| Showroom network | More than 80 showrooms across India according to the current brand profile |
| Key collections | Wedding, Diamond, Goldlites, Amazea, Kids, Mugdhaa and other design-led ranges |
| Digital features | E-commerce, virtual try-on, express-delivery products and custom-jewellery assistance |
| Customer care | +91 8010700400 |
| customercare@pcchandraindia.com |
History of P.C. Chandra Jewellers
P.C. Chandra Jewellers began in 1939 when Purna Chandra Chandra opened a showroom in Bowbazar, Kolkata, one of the city’s best-known jewellery districts. The business grew around a reputation for purity, handcrafted workmanship and designs that reflected the jewellery traditions of Bengal.
Over the decades, the company widened its range while retaining a strong wedding-jewellery identity. Gold remained central, but diamonds, gemstones, silver and lighter contemporary pieces were gradually added. The brand’s craftsmanship became associated with detailed handwork, filigree, meenakari and designs that could move between traditional Bengali aesthetics and broader Indian tastes.
The next generations expanded P.C. Chandra from a Kolkata house into a multi-state jewellery chain. West Bengal remains its deepest market, but the brand now has stores in other parts of eastern India as well as states such as Karnataka, Gujarat, Maharashtra and locations in Delhi NCR. The official brand profile currently describes a network of more than 80 showrooms.
Digital retail has become another important layer. The current site carries thousands of products across multiple purities and categories, alongside features such as virtual try-on, online exclusives and custom-jewellery assistance. Even with that wider reach, P.C. Chandra continues to present its long heritage and handcrafted jewellery as the foundation of the brand.
P.C. Chandra Jewellers Collections and Their USP
The current P.C. Chandra website groups several important design ranges under its collection menu. Some are permanent product families, while others may be refreshed with new designs over time.
| Collection | Style focus | Main USP |
| Wedding | Heavy and ceremonial jewellery | A broad bridal focus with necklaces, bangles, earrings and wedding sets rooted in traditional craftsmanship. |
| Diamond | Diamond-led fine jewellery | Rings, earrings, pendants, necklaces and other pieces for engagements, occasions and modern everyday wear. |
| Goldlites | Lightweight gold jewellery | Designed for buyers who want the look and value of gold without the visual or physical weight of heavy occasion jewellery. |
| Amazea | 14KT contemporary jewellery | Modern, lighter pieces that lower the entry weight while keeping a fine-jewellery feel. |
| Mugdhaa | Style-led contemporary range | A more fashion-conscious jewellery line aimed at customers looking beyond conventional heavy designs. |
| Kids | Jewellery for children | Smaller gold pieces and gift-oriented designs for birthdays, milestones and family occasions. |
| Rihi | Silver jewellery | A modern silver line positioned around everyday style and personal expression. |
| Online Exclusive | Digital-only or online-focused designs | A large stream of pendants, rings and lighter pieces made easy to browse by metal, product type and occasion. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Gold jewellery | Bangles, bracelets, chains, pendants, earrings, necklaces, mangalsutras, rings, naths, maang tikkas and other traditional or modern pieces. |
| Diamond jewellery | Rings, earrings, necklaces, bracelets, pendants, nosepins and jewellery sets in yellow, white or rose-gold settings. |
| Wedding jewellery | Bridal sets and culturally rooted pieces, with a particularly strong connection to Bengali wedding styling. |
| Silver | Jewellery, coins, idols, utensils, gifts, accessories and oxidised designs. |
| Gemstones | Precious and semi-precious stone jewellery and a gemstone-purchase section. |
| Men’s jewellery | Gold and diamond pieces including rings, bracelets and selected accessories. |
| Kids’ jewellery | Smaller gold jewellery and gifting pieces for children. |
| Custom jewellery | Design assistance for customers who want a piece developed around a personal requirement. |
P.C. Chandra Jewellers Showrooms
P.C. Chandra remains especially visible in West Bengal, where it has a dense urban and district-level network, but the chain has expanded well beyond its home state. The current company profile says the brand has more than 80 showrooms across India.
The store locator is the safest way to find a current branch because new showrooms continue to open and operating details can change. Customers looking for a specific wedding set or an online design should call the selected store before travelling.
| Region / information | What to know |
| West Bengal | The brand’s strongest market, with multiple Kolkata outlets and stores across many districts. |
| East and Northeast India | Presence in states such as Bihar, Jharkhand, Odisha, Assam and Tripura. |
| West and North India | Growing footprint in Maharashtra, Gujarat and Delhi NCR. |
| South India | Presence in Karnataka as part of the brand’s wider national expansion. |
| Special-format stores | The company has launched concept or category-specific outlets in some markets, including diamond- and gemstone-focused formats. |
| Best way to verify a branch | Use the official Store Locator and contact the selected showroom for timings, stock and appointment needs. |
Online and Assisted Shopping Options
| Option | How it helps |
| E-commerce store | Browse a large catalogue across gold, diamond, silver and gemstone categories and place eligible online orders. |
| Virtual try-on | Selected products can be viewed through virtual try-on tools to help shoppers assess style before buying. |
| Express delivery | Some products are marked for faster dispatch, useful when the purchase is time-sensitive. |
| Custom jewellery | Customers can discuss a custom piece and receive it with relevant certification, subject to the service process. |
| Store locator | Useful for connecting an online shortlist to a nearby physical showroom. |
| Gift shopping | The site organises ideas by recipient and occasion, including parents, children, anniversaries and birthdays. |
P.C. Chandra Jewellers Contact Details
| Purpose | Contact |
| Official website | www.pcchandraindia.com |
| Customer care | +91 8010700400 |
| Support email | customercare@pcchandraindia.com |
| Customer-care hours | Monday-Friday 10:00 AM-6:30 PM; Saturday 10:00 AM-3:30 PM, as listed on the contact page |
| Head-office reference | P.C. Chandra’s principal operations are based in Kolkata, West Bengal |
| Store-specific contact | Use the official Store Locator for the latest address and branch details. |
For repairs, maintenance, buyback, exchange or a particular online design, contact customer care or the relevant showroom because eligibility can depend on the product and original invoice.
Frequently Asked Questions
Q. 1. Is P.C. Chandra Jewellers mainly a Bengali bridal brand?
Bengali wedding jewellery is an important part of its identity, but the company now sells a much wider range of gold, diamond, silver, gemstone, men's, kids' and contemporary jewellery.
Q. 2. What is Goldlites?
Goldlites is positioned as a lighter gold-jewellery range, useful for shoppers who want easier daily wear or lower-weight designs compared with heavy bridal pieces.
Q. 3. Does P.C. Chandra sell 14KT jewellery?
Yes. The current catalogue includes 14KT products, particularly in modern and lighter collections such as Amazea and online-focused designs.
Q. 4. Can I get a custom piece made?
The official site offers a custom-jewellery process. Customers can discuss a design requirement and receive the finished item with relevant certification.
Q. 5. Does the brand offer virtual try-on?
Yes, virtual try-on is available for selected products on the e-commerce site.
Q. 6. How can I confirm a particular product is in a nearby showroom?
Note the product details online, then use the store locator and call the chosen showroom. E-commerce stock and branch stock are not always identical.
