Vummidi Bangaru Jewellers, widely known as VBJ, is one of Chennai’s oldest jewellery houses. Established in 1900, the brand has kept South Indian jewellery, ceremonial gold and detailed craftsmanship at the centre of its identity while developing modern diamond, platinum, gemstone and solitaire ranges.
VBJ remains much more focused than a mass national chain. Its main Indian showrooms are in Chennai, supported by a US showroom in Texas, while digital services such as video consultations, WhatsApp assistance and appointment booking allow customers to inspect jewellery remotely before making a decision.
VBJ Jewellers Quick Overview
| Detail | Information |
| Brand | Vummidi Bangaru Jewellers (VBJ) |
| Established | 1900, Chennai |
| Core identity | South Indian elegance, heritage jewellery and relationship-based family retailing |
| Main range | Gold, diamond, platinum, gemstone, solitaire, coins and silverware |
| India showrooms | Flagship at Anna Salai and showroom at Anna Nagar, Chennai |
| International presence | Showroom in Frisco / Dallas area, Texas, USA |
| Remote services | WhatsApp, chat, scheduled video calls and appointment booking |
| Customer service | +91 96771 49494 |
| Official website | www.vummidi.com |
History of VBJ Jewellers
Vummidi Bangaru Jewellers opened its doors in Chennai in 1900. The brand’s own history positions it around four ideas that remain visible today: jewellery as a culturally meaningful object, South Indian elegance, long-term customer relationships and sophisticated craft and design.
For much of its history, VBJ’s strength has come from serving occasions where jewellery carries more than decorative value – weddings, family ceremonies, gifting and temple-linked traditions. Gold and silver remained central, but the business gradually widened into diamonds, platinum, gemstones, solitaires and contemporary design collections.
The company also developed a strong design and production identity. VBJ describes an ecosystem in which conceptualisation, design, sourcing, manufacturing, certification and retail are closely controlled, with a creative centre located near its Chennai flagship. That structure supports both traditional South Indian pieces and more experimental design-led collections.
Today, VBJ combines its Chennai stores with a Texas showroom and a much stronger assisted-digital model than many heritage jewellers. Customers can schedule a video call, receive real product images over WhatsApp and book a store appointment, which is particularly useful for buyers who want to shortlist high-value pieces before travelling.
VBJ Jewellery Collections and Their USP
VBJ maintains a large design archive and regularly presents named collections. The following are among the collection families visible through its current collection pages and catalogues; availability changes as designs are refreshed.
| Collection | Style focus | Main USP |
| Navarathana | Nine-gem inspired jewellery | Uses the traditional navaratna idea to combine colour, symbolism and classic Indian styling. |
| Kirigami | Geometric, folded-form inspiration | A design-led range with sharper visual structure and a more contemporary artistic character. |
| Persiana | Decorative pattern-led jewellery | Draws on ornate Persian-influenced pattern language for a more international heritage look. |
| Tulips | Floral design language | Soft botanical forms give the jewellery an elegant, feminine and gift-friendly identity. |
| Art Deco | Geometric vintage-modern styling | Translates Art Deco symmetry and structure into polished fine-jewellery forms. |
| Buddha Pod | Concept-led contemporary design | A more distinctive design story for buyers looking beyond conventional floral or temple motifs. |
| Dalia / Ginkgo | Nature-inspired collections | Botanical shapes and leaf forms bring organic motifs into modern fine jewellery. |
| Annapakshi / Oddiyanam | South Indian ceremonial design | Strong cultural references make these ranges especially relevant to bridal and traditional occasion wear. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Gold jewellery | Traditional necklaces, bangles, earrings, rings, pendants and wedding ornaments with a strong South Indian design vocabulary. |
| Diamond jewellery | Fine diamond rings, earrings, necklaces, bracelets and contemporary occasion pieces. |
| Platinum | Modern bands, rings and other jewellery in a restrained white-metal finish. |
| Gemstone | Colour-rich precious and semi-precious stone jewellery in both traditional and modern settings. |
| Solitaires | Individual diamond-led jewellery, including multiple diamond shapes shown on the current site. |
| Coins | Precious-metal coins for gifting, ceremonies and purchase by weight. |
| Silverware | A specialist range of silver objects, gifting pieces and ceremonial articles beyond wearable jewellery. |
VBJ Jewellers Showrooms
VBJ’s physical network is compact compared with the large national chains, which helps preserve its strong Chennai identity. The official store locator currently lists two Chennai showrooms and a US location, with the corporate office also on Anna Salai.
For important bridal or solitaire visits, booking ahead is useful. VBJ can arrange a video session or appointment first, allowing the customer to confirm whether the right category or design family is available at the intended location.
| Region / information | What to know |
| Anna Salai flagship | #612, Anna Salai, Chennai, Tamil Nadu – 600006; phone 044 4903 3300. |
| Anna Nagar | 342/2, 2nd Avenue, Anna Nagar, Chennai, Tamil Nadu – 600040; phone 044 4288 8600. |
| USA | 7100 Stonebrook Pkwy, Frisco, Texas 75034, United States; US contact is listed by the brand. |
| Corporate office | 4th Floor, Kannammai Building, 611, Anna Salai, Chennai – 600006; phone 044 4440 5550. |
| Video shopping | Customers can schedule a remote video consultation and request real product images through WhatsApp. |
| Best way to verify stock | Call customer service or the relevant showroom before travelling for a particular bridal, collection or solitaire piece. |
Online and Assisted Shopping Options
| Option | How it helps |
| Website catalogue | Browse Gold, Diamond, Platinum, Gemstone, Solitaire, Coins and other current categories. |
| Schedule a video call | Inspect jewellery live with a consultant before deciding whether to buy or visit the showroom. |
| WhatsApp assistance | Useful for receiving real images, confirming product details and continuing a consultation. |
| Book an appointment | Helps organise a more focused showroom visit for bridal, solitaire or higher-value shopping. |
| Saving Scheme | VBJ provides a jewellery savings plan; customers should read the current instalment and redemption terms before joining. |
| Bridal Look Book | The 2026 bridal look book provides an additional way to shortlist wedding styles before consultation. |
VBJ Jewellers Contact Details
| Purpose | Contact |
| Official website | www.vummidi.com |
| Anna Salai | 044 4903 3300 |
| Anna Nagar | 044 4288 8600 |
| Customer service | +91 96771 49494 |
| Support email | support@vummidi.com |
| General email | info@vummidi.com |
| Corporate office | 4th Floor, Kannammai Building, 611, Anna Salai, Chennai – 600006; 044 4440 5550 |
VBJ’s collections can be highly design-specific, so share the exact collection or product details when contacting the store. For solitaires and certified stones, ask to see the piece-specific certificate and make sure its report details are recorded with the invoice.
Frequently Asked Questions
Q. Can I inspect a VBJ design remotely before travelling to Chennai?
Yes. VBJ actively offers scheduled video calls and WhatsApp assistance. Ask the consultant to show the front, back, clasp, hallmark area, scale and any certificate details rather than relying only on styled photographs.
Q. What should I check when buying a solitaire from VBJ?
Ask for the grading report for the exact diamond, compare the report number with the stone or documentation, review the 4Cs and fluorescence where applicable, and keep the certificate with the invoice. Also ask how the stone and metal are treated under exchange or buyback terms.
Q. Does joining the VBJ jewellery savings plan mean the instalments can later be withdrawn as cash?
Do not assume so. Jewellery savings plans are generally designed for redemption against eligible purchases and VBJ publishes separate scheme terms. Read the current rules on missed instalments, maturity, redemption window and cash-refund restrictions before enrolling.
Q. Will resizing or outside repair affect an online return or service request?
It can. Jewellery that has been altered by someone else may fall outside return or warranty conditions. Contact VBJ first if the size is wrong or a repair is needed and keep the original invoice and packaging until the issue is resolved.
Q. How do I choose between the Anna Salai and Anna Nagar showrooms for a bridal visit?
Call customer service with the design category you want – for example traditional gold, oddiyanam, diamond bridal or a named collection – and ask which store currently has the stronger selection. This is more reliable than choosing only by distance.
Q. Does VBJ sell only traditional South Indian gold jewellery?
No. South Indian heritage is central to the brand, but the current range also includes diamonds, platinum, gemstones, solitaires, contemporary named collections and silverware.
Q. What should I verify if I want to exchange or sell an old VBJ piece?
Contact VBJ first and ask which current exchange or buyback terms apply to that product. Carry the original invoice and any certificates, and request the valuation breakup in writing, including the metal rate, treatment of stones and any deductions.
