In South India, jewellery buying is rarely treated as a routine retail purchase. A wedding necklace, a pair of bangles or even a small gold coin may carry family meaning for decades. GRT Jewellers has built its identity around this mix of trust, craftsmanship and occasion-led buying. What began in Madras in 1964 has grown into a large jewellery network with physical showrooms, online shopping, live video assistance and purchase-plan services.
The brand is known for serving both traditional and modern tastes. Its catalogue stretches from elaborate bridal gold and heritage-inspired pieces to lightweight diamond, rose-gold and everyday designs. This guide explains GRT’s history, major collections and their USPs, showroom presence, shopping options and official contact details.
Quick Overview: GRT Jewellers
| Detail | Information |
| Brand | GRT Jewellers |
| Original name | G. R. Thanga Maligai |
| Founder | Shri G. Rajendran |
| Founded | 1964, Madras (now Chennai) |
| Corporate office | 136, Usman Road, T. Nagar, Chennai – 600017 |
| Main range | Gold, diamond, platinum and silver jewellery; coins, silver articles, gifts and vouchers |
| Showroom network | 68 stores in India and one in Singapore, according to September 2026 reporting; locations may change |
| Shopping channels | Showrooms, website, mobile app, reserve-and-collect, GRT Live and instant video shopping |
| Official website | www.grtjewels.com |
| Customer support | 1800 599 1515 / 1800 203 1000 |
History of GRT Jewellers
GRT’s story began in the busy commercial streets of 1964 Madras, when Shri G. Rajendran established G. R. Thanga Maligai. The business developed its reputation in a market where purity, transparent dealing and repeat family customers matter as much as design. Over time, the shortened GRT name became the public-facing identity of the jewellery chain.
Expansion did not remove the brand’s South Indian character. Traditional gold workmanship, bridal jewellery, temple-inspired motifs and occasion buying remained central, while diamond, platinum, contemporary gold and lighter daily-wear lines widened the audience. The company later added e-commerce, mobile apps, store pickup and live video shopping, allowing customers to begin a purchase online and complete it through a showroom or assisted channel.
GRT Jewellery Collections and Their USP
GRT uses collection names to separate different design moods rather than relying only on metal or product type. Some are seasonal launches, while others sit under the lightweight Oriana range. Availability can vary by showroom and may change as new designs are introduced.
| Collection | Style focus | Main USP |
| Dream Bloom | Delicate floral motifs | Fresh, feminine jewellery built around the idea of blossoming dreams; easy to pair with graceful festive or occasion wear. |
| Sun Collection | Sunlight-inspired forms | Warm, radiant styling with a bolder glow and sparkle; suited to buyers who want a bright statement. |
| Flio | Fluid curves and clean forms | Sleek contemporary jewellery that looks modern without becoming overly elaborate. |
| Knots and Hearts | Knots and heart motifs | Romantic symbolism centred on love, connection and lasting bonds, making it gift-friendly. |
| Oriana | Lightweight gold and diamond jewellery | Modern, wearable pieces that deliver a fine-jewellery look with less visual heaviness. |
| YounGLAMM | Youthful designs with coloured stones | A brighter, expressive look for younger buyers and casual-to-party styling. |
| Rosette | 18kt rose-gold jewellery | A soft romantic colour and contemporary finish that works well with both Indian and Western outfits. |
| Ruya | Designs inspired by Arabic art | Distinctive patterns and decorative detailing for buyers who want an international design influence. |
| Anvaya | Indian heritage interpreted for modern wear | Cultural motifs, including prosperity-linked fish forms and pearl detailing, with an heirloom-like character. |
| Kaanchi | Kanchipuram-saree-inspired artistry | Jewellery that translates South Indian textile motifs and traditional richness into ornament design. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Gold jewellery | Necklaces, chains, bangles, earrings, rings, pendants, mangalsutras, nosepins and special ornaments in traditional and modern styles. |
| Diamond jewellery | Certified diamond rings, earrings, pendants, necklaces and occasion pieces, including lightweight and statement options. |
| Platinum jewellery | Bands, rings, chains and contemporary pieces with a restrained, modern appearance. |
| Silver range | Wearable silver jewellery, anklets, toe rings, mangalsutras, gifting articles, coins and bars. |
| Bridal and traditional | Layered necklaces, chokers, bangles and culturally rooted designs intended for weddings and major functions. |
| Gifts and investment-linked products | Gold coins, gift vouchers and silver gifts; cancellation and return rules are stricter for several of these items. |
GRT Jewellers Showrooms
GRT remains most strongly associated with South India. Recent reporting in September 2026 placed its network at 68 stores in India and one in Singapore. The company’s own website describes more than 61 South Indian showrooms plus Singapore, which may reflect a different update date. Since outlets and timings can change, the official store locator is the safest place to confirm a branch before travelling.
| Showroom information | Best way to check |
| Nearest branch | Open the Store Locator on the official GRT website and select your city. |
| Address and directions | Use the individual branch listing; verify the landmark before starting your trip. |
| Opening hours | Check the branch page and call the showroom on festival days or public holidays. |
| Product availability | Share the online product name or SKU with the branch before visiting. |
| Chennai corporate address | GRT Jewellers (India) Private Limited, 136, Usman Road, T. Nagar, Chennai – 600017. |
| International presence | GRT has one showroom in Singapore; local contact and pricing differ from India. |
Online and Assisted Shopping Options
| Option | How it helps |
| Website and app | Browse ready-to-ship jewellery, view prices and make eligible purchases from home. |
| Reserve online | Shortlist a product online and complete the purchase at a GRT showroom. |
| Store pickup | Order through the online channel and collect through an eligible store where offered. |
| GRT Live | View jewellery during a live video session and arrange showroom collection or delivery. |
| Instant video shopping | Speak to a representative and inspect designs remotely before deciding. |
| Delivery within India | The company states that eligible orders receive free, fully insured shipping, subject to serviceability. |
GRT Jewellers Contact Details
| Purpose | Contact |
| General email | mail@grtjewels.com |
| Corporate office | 044 2346 1515 |
| Online shopping | 044 2435 4977 / +91 73582 51515 |
| Jewellery Purchase Plan | 044 2346 1415 / 1800 599 1515 |
| Toll-free support | 1800 599 1515 / 1800 203 1000 |
| WhatsApp assistance | +91 73582 51515 |
| Corporate address | 136, Usman Road, T. Nagar, Chennai – 600017 |
| Website | www.grtjewels.com |
Support numbers and policies can be revised. For a high-value purchase or an unresolved service issue, confirm the latest details on the official website and keep a written record of the order number, product SKU and complaint reference.
Frequently Asked Questions
Q. 1. How can I confirm whether an online design is available at my nearest GRT showroom?
Note the product name and SKU shown on the website, then contact the selected showroom or online-shopping team before visiting. A design shown online may not be physically available at every branch.
Q. 2. What should I check on the invoice before paying for gold jewellery?
Check purity, gross weight, net gold weight, stone weight, the gold rate used, making or value-addition charge, stone price and tax. Make sure the description on the invoice matches the item, and retain the bill for future service or exchange enquiries.
Q. 3. Are all online GRT purchases cancellable or returnable?
No. The published policy excludes gold coins and bars, silver articles, coins and bars, customised items, auspicious products, gift vouchers, solitaires and make-to-order or special products. Orders above Rs 1 lakh cannot be cancelled; after delivery, the policy says such orders may be exchanged but not refunded.
Q. 4. What proof may be needed when returning an eligible online order?
GRT asks for a video showing the packing process and courier handover, along with government ID and a supporting bank document such as a statement, passbook front page or cancelled cheque. Keep the original packaging, certificates and invoice until the matter is closed.
Q. 5. What should I do if a delivered jewellery package looks tampered with?
Do not accept or sign for a parcel whose outer packaging appears opened, damaged or tampered with. If the package looks sound, record the unboxing and preserve all packing material in case verification is later required.
Q. 6. Can I examine jewellery remotely before deciding to buy?
GRT Live and instant video shopping allow customers to view pieces with assistance from home. Ask the representative to show the clasp, back, hallmark area, approximate scale and certificate details, not only the front design.
