Bhima Jewellers is one of those names closely tied to jewellery buying in South India. For many families, a visit to Bhima is connected with weddings, festivals, first-gold purchases and milestone gifts rather than an ordinary shopping trip. The brand is especially associated with traditional gold workmanship and a strong emphasis on purity, while its present range also covers diamonds, platinum, silver, gemstones, antique-finish pieces, bullion and jewellery for men and children.
The range is broad enough to serve very different tastes. A customer looking for a classic South Indian necklace or temple-inspired bangle can also find contemporary diamond, platinum or lighter everyday pieces. Bhima also combines its physical showroom network with online shopping, appointment booking and digital customer-assistance options. This guide covers Bhima Jewellers’ history, major jewellery ranges, showroom presence, shopping channels and useful official contact information.
Quick Overview: Bhima Jewellers
| Detail | Information |
| Brand | Bhima Jewellers / Bhima Group |
| Founder | K. Lakshminarayana Bhattar, popularly known as Bhima Bhattar |
| Established | 1925, Alleppey (now Alappuzha), Kerala |
| Main range | Gold, diamond, platinum, silver, gemstone, traditional, antique, kids’, men’s and bullion products |
| Showroom presence | Extensive South Indian network with locations listed across Kerala, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana, plus stores in the UAE |
| Shopping channels | Physical showrooms, online store, appointment booking, WhatsApp/expert assistance and order tracking |
| Gold and diamond assurance | The linked online store highlights BIS 916 hallmarked gold and IGI/GIA-certified diamonds |
| Official website | www.bhima.com |
| Online shopping | www.bhimajewels.com |
| Online customer care | 1800 1219 916 / +91 85890 91916 |
History of Bhima Jewellers
Bhima Jewellers traces its roots to 1925 and to K. Lakshminarayana Bhattar, better known as Bhima Bhattar. After moving to Alleppey, he worked around his family circle while trying small trading activities of his own. A turning point came when a customer asked whether he could supply two silver tumblers. According to Bhima’s official history, his wife Vanaja gave him her heavy silver anklets so that the metal could be used to make the items. The response encouraged him to move deeper into silver trading and later into gold jewellery.
Bhima Bhattar briefly partnered with Madhavan Pillai in a gold jewellery business called Alleppey Emporium before continuing independently. The business developed its reputation around dependable purity and honest dealing. During the World War II period, when lower-quality gold was common in the market, Bhima’s emphasis on 22-carat jewellery helped strengthen customer trust.
The brand also played an important role in changing the way jewellery was sold in Kerala. Bhima’s official history credits Bhima Bhattar with pioneering the shift from purely made-to-order jewellery to ready-made jewellery retail in the state. The Alleppey showroom became known as an early ready-made gold jewellery store, while the business also moved into diamonds, Navaratna jewellery and more modern showroom practices.
Growth continued through the next generation. An important Ernakulam showroom began operating on M.G. Road in 1978, and after changes in India’s gold-control environment the Bhima name expanded more widely across Kerala and into other southern states. The group today includes businesses and showrooms managed through different branches of the founder’s family, but the Bhima identity continues to be built around the same core ideas of purity, craftsmanship and long-term customer trust.
Bhima Jewellery Collections and Their USP
Bhima’s current product structure is organised mainly by metal, style and wearer rather than around only one set of permanent named collections. The official site highlights gold, diamond, platinum, silver, antique, traditional, gemstone, kids’, men’s and bullion ranges. Seasonal bridal or festival collections may also appear, so individual designs and availability can change between showrooms.
| Collection | Style focus | Main USP |
| Gold | Temple, traditional, antique and contemporary gold jewellery | The widest expression of Bhima’s South Indian identity, covering occasion wear as well as everyday designs. |
| Diamond | Rings, earrings, pendants, necklaces and other diamond pieces | A modern fine-jewellery option; the linked online store highlights internal quality checks and IGI/GIA certification. |
| Platinum | Clean, contemporary jewellery for men and women | A restrained modern look for buyers who want an alternative to yellow gold. |
| Silver | Jewellery, anklets, articles, temple ware, cutlery and collectibles | Useful for both personal wear and gifting; Bhima’s gifting information describes sterling-silver products at 925 fineness. |
| Traditional | Classic South Indian and yellow-gold styles | Designed around wedding, festival and family-occasion dressing with a strong heritage feel. |
| Antique | Vintage-inspired and old-world designs | Rich detailing and an heirloom-style appearance suited to statement jewellery. |
| Gemstone | Coloured stones and Navaratna-inspired jewellery | Adds colour and symbolic appeal to gold, silver or platinum settings. |
| Kids’ and Men’s | Dedicated age- and wearer-specific jewellery | Provides alternatives beyond the usual women’s bridal and occasion categories. |
| Bullion and Gifting | Gold and silver coins, vouchers and precious-metal gifts | Suitable for festive, ceremonial and investment-linked gifting; coin purity and weights vary by product. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Necklaces and chains | Traditional necklaces, lighter chains, pendants and occasion-focused pieces in gold, diamonds and gemstones. |
| Bangles and bracelets | Classic gold bangles, antique-style pieces, diamond bracelets and contemporary wrist jewellery. |
| Earrings and nosepins | Studs, drops, jhumkas, diamond earrings, nosepins and traditional designs for daily wear or functions. |
| Rings | Gold, diamond, gemstone and platinum rings for everyday wear, gifting, engagement and other occasions. |
| Mangalsutra and bridal jewellery | Wedding-focused designs, layered necklaces, bangles and culturally rooted ornaments, with styles varying by region and showroom. |
| Kids’ jewellery | Smaller designs made for children, including pieces intended for gifting and milestone occasions. |
| Men’s jewellery | Rings, chains, bracelets and other designs made specifically for men. |
| Coins, bars and silver gifts | Gold and silver bullion, silver articles, puja pieces and gifting products in different weights and price bands. |
Bhima Jewellers Showrooms
Bhima has a broad showroom presence across South India, with additional outlets in the UAE. The official Bhima store page lists branches in major Kerala cities as well as Bengaluru, Mysuru, Mangaluru, Chennai, Coimbatore, Vijayawada, Tirupati and several locations in Hyderabad, among others. Dubai and Sharjah locations are also listed.
One point is worth noting before planning a visit: Bhima’s own history says that different showrooms are managed through separate family branches even though the public-facing Bhima brand is shared. Because of this, local offers, exchange rules, store timings, contact numbers and stock may differ. The official store locator or the individual showroom should therefore be checked before travelling.
| Region / information | Current examples on official store pages |
| Kerala | M.G. Road Ernakulam, Edappally, Tripunithura, Kottayam, Thodupuzha, Thiruvalla, Punalur, Perinthalmanna, Calicut, Kannur, Sultan Bathery and other locations |
| Karnataka | Multiple Bengaluru stores, Mysuru, Udupi, Hassan, Mangaluru and Shivamogga |
| Tamil Nadu | Chennai and Coimbatore are listed on the official Bhima store page |
| Andhra Pradesh and Telangana | Vijayawada, Tirupati, Somajiguda, AS Rao Nagar, Kukatpally, Chanda Nagar and Khammam |
| UAE | Dubai and Sharjah locations, including Muweilah and Rolla |
| Best way to verify a branch | Use the Store Locations page on the official Bhima website and confirm the branch phone number before visiting |
Online and Assisted Shopping Options
| Option | How it helps |
| Online store | The official Bhima website links to the Bhima Jewels online shop, where shoppers can browse jewellery, diamonds, silver items, mangalsutras, kids’ jewellery, men’s jewellery and coins. |
| Book an appointment | Customers can request an appointment before a showroom visit, which is useful for bridal or high-value shopping. |
| WhatsApp and expert help | The online channel provides WhatsApp access and a ‘Talk to our experts’ option for product or shopping assistance. |
| Order tracking | Online customers can use the Track My Order feature for eligible purchases. |
| Old gold exchange | The online site lists an Old Gold Exchange service; valuation and exchange conditions should be confirmed with the relevant store. |
| Gold Tree | Bhima provides access to its Gold Tree purchase-plan service through its digital channels; current instalment and redemption terms should be checked before joining. |
Bhima Jewellers Contact Details
| Purpose | Contact |
| Official group website | www.bhima.com |
| Online shopping website | www.bhimajewels.com |
| Online customer-care toll-free | 1800 1219 916 |
| WhatsApp / chat | +91 85890 91916 |
| Online-shopping email | customercare.ekm@bhima.com |
| Online-store contact address | #48/1744-D5, D6, D7 and D8, 2nd to 4th Floor, S.L. Tower, Ponnurunni East, Chalikkavattom, Vennala, Ernakulam, Kerala – 682019 |
| Branch contact | Use the official Store Locations page because showroom phone numbers and operating details differ by city |
Bhima operates through different group entities and family-managed branches, so a number shown for the online store should not be treated as the universal contact for every showroom. For exchange questions, local offers, bridal appointments or product availability, contact the specific branch directly.
Frequently Asked Questions
Q. 1. Are all Bhima Jewellers showrooms operated by one single company?
Not necessarily. Bhima's official history explains that different showrooms are managed separately through branches of the founder's family, while the Bhima name and core brand values are maintained across the group. This is why branch-level policies and contact details can differ.
Q. 2. How can I confirm whether a particular design is available at my nearest Bhima showroom?
Use the official store locator to identify the branch and contact it before visiting. An item shown online or at another Bhima location may not be physically stocked at every showroom, especially bridal, antique or high-value pieces.
Q. 3. Does Bhima sell gold and silver coins?
Yes. Bhima's official gifting information includes gold and silver coins. It describes gold coins in 22-carat (916) and 24-carat (999) options, with different weights and sizes. Current stock and pricing should be confirmed with the store or online shop.
Q. 4. What type of silver products does Bhima offer?
The range extends beyond jewellery to items such as lamps, bowls, trays, plates, cutlery, puja articles and other gifts. Bhima's gifting information describes its sterling-silver jewellery and articles at 925 fineness, while product-specific details should still be checked before purchase.
Q. 5. Does Bhima provide certification for diamond jewellery?
The Bhima Jewels online store states that diamonds undergo internal quality tests and highlights IGI-GIA certification. For a specific purchase, ask which certificate applies to that piece and keep the certificate and invoice together.
Q. 6. Can I contact Bhima online before going to a showroom?
Yes. The online channel offers appointment booking, WhatsApp assistance and expert support. This can be useful for checking a product, discussing a bridal requirement or confirming whether a branch has a particular category in stock.
Q. 7. Does Bhima offer old-gold exchange?
The official online store lists an Old Gold Exchange service. The valuation method, deductions, eligible purity and any promotional benefit can vary, so ask the selected showroom for its current terms before carrying old jewellery there.
