PC Jeweller is a modern organised-jewellery chain built around large showrooms, wedding jewellery and a strong diamond offering. Unlike legacy houses that grew over several generations, PC Jeweller expanded rapidly through a corporate retail model, combining manufacturing, physical stores and online sales under one brand.
Its catalogue moves from traditional wedding sets to contemporary rings, office-wear pieces, platinum, gemstones, silver and personalised designs. Online shoppers can filter by metal, purity, occasion and style, while showroom customers can explore broader wedding and high-value ranges. This guide explains PC Jeweller’s history, main collections and categories, physical network, online services and official contact details.
PC Jeweller Quick Overview
| Detail | Information |
| Brand | PC Jeweller Limited |
| Started operations | 2005, with the first showroom at Karol Bagh, New Delhi |
| Corporate origin | Incorporated as P Chand Jewellers Private Limited in April 2005; later renamed PC Jeweller Limited |
| Main business | Manufacture, retail and export of jewellery |
| Main range | Hallmarked gold, certified diamond, silver, platinum, gemstone and wedding jewellery |
| Core retail format | Large standalone showrooms at high-street locations, supported by e-commerce |
| Current online assurances | BIS hallmark, certified diamonds, insured shipping, lifetime exchange and easy-return features subject to policy |
| Registered office | 2713, 3rd Floor, Bank Street, Karol Bagh, New Delhi – 110005 |
| Customer care | 1800 120 1434 |
| 7669389128 |
History of PC Jeweller
PC Jeweller’s retail journey began in 2005 with a single showroom in Karol Bagh, New Delhi. The company was incorporated that year as P Chand Jewellers Private Limited and built its early proposition around large-format jewellery stores with a strong emphasis on wedding and diamond jewellery.
Expansion came quickly. New showrooms were added across northern India and later into other regions, while the company also developed manufacturing capabilities in locations such as Noida and Dehradun. Its integrated model gave PC Jeweller control over more of the path from sourcing and manufacturing to retail.
The company converted into a public limited entity in 2011 and adopted the name PC Jeweller Limited. It was listed on the BSE and NSE in December 2012. In the years that followed, it expanded both physical retail and online shopping, introduced newer collections and invested in product customisation, diamond certification and customer-service policies.
PC Jeweller’s own corporate pages continue to describe it as a multi-state jewellery chain with a substantial store network. The exact number of active stores can differ between corporate and consumer pages as the network changes, so customers should use the current store locator rather than relying on older published counts.
PC Jeweller Collections and Their USP
PC Jeweller’s current site combines named collections with broad style groups. Some older named ranges remain visible even when no designs are currently stocked, so the most useful way to understand the catalogue is to look at both design families and use cases.
| Collection | Style focus | Main USP |
| Azva | Premium Indian craftsmanship with international styling | A higher-design collection using techniques and materials associated with premium occasion jewellery; current online availability may be limited. |
| Lal Quila | Architecture-inspired gold jewellery | A design story inspired by the Red Fort and Indian cultural forms, including distinctive gold techniques. |
| Hand Mangalsutra | Mangalsutra-focused designs | A dedicated take on a traditional married-woman’s ornament, styled for different tastes and weights. |
| Daily Wear | Light regular-use jewellery | Rings, pendants, earrings and other pieces designed for frequent wear. |
| Office Wear | Understated professional jewellery | Cleaner designs intended to work with workwear without looking overly ceremonial. |
| Bridal / Wedding | Heavy gold and diamond occasion jewellery | The brand’s long-standing strength, covering statement necklaces, sets and wedding-focused pieces. |
| Traditional | Classic Indian forms | Conventional motifs and styling for festivals, ceremonies and customers who prefer a recognisably traditional look. |
| Contemporary / Fusion | Modern and mixed-style jewellery | Combines current shapes with Indian materials or motifs for less formal use. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Gold jewellery | Rings, earrings, pendants, chains, bracelets, bangles, necklaces, nosepins and mangalsutras. |
| Diamond jewellery | Rings, earrings, pendants, bracelets, necklaces, mangalsutras and men’s pieces. |
| Wedding jewellery | Bridal sets, heavy necklaces and occasion jewellery across gold and diamond categories. |
| Platinum | Modern rings and selected pieces, including men’s options. |
| Gemstone jewellery | Rings, earrings, pendants and other designs using coloured gemstones. |
| Silver | Silver jewellery and articles, along with selected gifting products. |
| Coins | Gold and silver coins organised by weight and design. |
| Bespoke / customised jewellery | Personalised choices in metal purity, colour, diamond quality, gemstone and selected design details. |
PC Jeweller Showrooms
PC Jeweller grew through large standalone showrooms, particularly in North India, and later expanded into multiple states. Its current corporate pages describe a network spread across dozens of cities, while the store locator lists locations in states such as Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, Madhya Pradesh, Bihar, Jharkhand, Assam, Odisha and others.
Because the number of operating stores can change, use the current official locator before visiting. This is especially important for customers travelling for bridal shopping or trying to see a specific online piece.
| Region / information | What to know |
| Delhi NCR | A foundational market with Karol Bagh and other Delhi-area locations forming the brand’s original core. |
| North India | Strong historical presence across Haryana, Punjab, Chandigarh, Uttar Pradesh, Rajasthan and nearby states. |
| Central India | Showrooms in cities across Madhya Pradesh and Chhattisgarh. |
| East and Northeast | Locations listed in Bihar, Jharkhand, Assam and other eastern markets. |
| Other states | The network has also included stores in Maharashtra, Odisha and additional regions. |
| Best way to verify a branch | Use the current PC Jeweller store locator, then call the branch to confirm timings and the required category. |
Online and Assisted Shopping Options
| Option | How it helps |
| Online jewellery store | Browse by product type, metal, purity, price, gender, occasion and style. |
| Ready to Ship | A section for products intended for faster fulfilment than made-to-order or customised pieces. |
| Book appointment | Customers can arrange an in-store visit through the website. |
| Customisation | The brand states that metal purity, diamond quality, metal colour and some gemstone choices can be customised for suitable designs. |
| Order tracking | Online customers can track orders through the website. |
| Jewellery makeover / service | The site lists customer-service options beyond the initial sale, including makeover and exchange-related policies. |
PC Jeweller Contact Details
| Purpose | Contact |
| Official website | www.pcjeweller.com |
| Customer care | 1800 120 1434 |
| 7669389128 | |
| Support hours | Monday-Saturday, 10:00 AM-6:00 PM IST |
| General email | getintouch@pcjeweller.com |
| Registered office | 2713, 3rd Floor, Bank Street, Karol Bagh, New Delhi – 110005 |
| Store contact | Use the official Store Locator for branch-specific numbers. |
PC Jeweller publishes separate policies for returns, buyback, exchange, shipping and online purchases. For a high-value purchase or customised piece, confirm which policy applies before payment.
Frequently Asked Questions
Q. 1. Is PC Jeweller the same company as P.C. Chandra Jewellers?
No. They are separate jewellery businesses. PC Jeweller is a Delhi-origin listed company that began operations in 2005, while P.C. Chandra Jewellers is a Kolkata-origin heritage brand founded in 1939.
Q. 2. Does PC Jeweller sell only diamond jewellery?
No. Diamonds are an important focus, but the catalogue also includes gold, silver, platinum, gemstone, wedding jewellery and coins.
Q. 3. Can I customise a PC Jeweller design?
For suitable products, the company says customers can customise factors such as metal purity, metal colour, diamond quality and gemstone choices.
Q. 4. Are PC Jeweller diamonds certified?
The brand states that its jewellery is certified and its website highlights certified diamonds. The exact laboratory and certificate details should be checked on the specific product.
Q. 5. How can I find an active PC Jeweller showroom?
Use the official store locator because older corporate pages and historical store counts may not exactly match the current operating network.
Q. 6. Does PC Jeweller offer online returns or exchange?
The website lists easy returns, lifetime exchange and separate refund or exchange policies. Eligibility depends on the product and the detailed terms in force at the time of purchase.
