Zeraki Jewels is very different from the traditional gold and diamond chains in this list. It is an online-first fast-fashion jewellery brand built around trend speed, affordable styling and pieces meant for self-expression rather than investment. Its strongest categories include modern mangalsutras, rings, earrings, bracelets, necklaces and celebrity-inspired fashion jewellery.
The brand’s appeal is digital and style-led. Shoppers discover new designs through the website, app, social media and influencer-driven trends, then buy directly online rather than planning a visit to a large jewellery showroom. That makes material descriptions, plating information, return terms and product-care guidance especially important. This guide explains Zeraki’s short but fast-growing history, main collections, shopping model, physical presence and official customer-support channels.
Zeraki Jewels Quick Overview
| Detail | Information |
| Brand | Zeraki Jewels |
| Legal entity | Zeraki Marketing Private Limited |
| Founders | Harshit Bhandari and Mustafa Bedawala |
| Founded | 2023 |
| Head office | Surat, Gujarat |
| Industry | Fast-fashion / fashion jewellery |
| Main range | Mangalsutras, rings, earrings, bracelets, pendants, necklaces, bangles and other trend-led jewellery |
| Retail model | Primarily direct-to-consumer online rather than a conventional fine-jewellery showroom chain |
| Customer care hours | Monday-Saturday, 10:00 AM-6:00 PM |
| +91 9558314299 |
History of Zeraki Jewels
Zeraki Jewels was founded in 2023 by Harshit Bhandari and Mustafa Bedawala, with Rajesh Bhandari identified by the company as a mentor. Instead of entering the market through traditional gold showrooms, the founders built Zeraki as a direct-to-consumer fast-fashion jewellery brand.
The company focused on rapidly changing style trends, social-media discovery and jewellery that could be bought more frequently than conventional high-value fine jewellery. Its catalogue therefore emphasises contemporary mangalsutras, bracelets, rings, earrings and other accessories designed to match current fashion rather than to function primarily as precious-metal assets.
Zeraki’s official profile also stresses scale through online fulfilment and a workforce that is predominantly female. The brand presents its growth in terms of orders delivered and digital reach rather than showroom count, which is a useful distinction for shoppers comparing it with legacy jewellery retailers.
The company is based in Surat, one of India’s major jewellery and textile trading centres. Its stated ambition is to build a global D2C fast-fashion jewellery brand. As with other fashion-jewellery businesses, product materials, plating, stones and care requirements can differ considerably from piece to piece, so shoppers should read the individual listing rather than assume fine-gold specifications.
Zeraki Jewels Collections and Their Style Focus
Zeraki organises much of its range by product type and trend rather than by permanent heritage collection names. The following categories represent the clearest recurring parts of the current catalogue.
| Collection | Style focus | Main USP |
| Modern Mangalsutras | Contemporary black-bead and chain designs | A signature category combining traditional symbolism with lighter, fashion-led styling for regular wear. |
| Celebrity-inspired Mangalsutras | Trend-led statement designs | Pieces shaped around popular looks and social-media trends for customers who want recognisable contemporary styling. |
| Rings | Adjustable, gold-tone, silver-tone and stone-led styles | A broad entry category with low-commitment fashion pieces for everyday or gifting. |
| Earrings | Indian and contemporary earrings | Covers dressier ethnic styles as well as lighter fashion-led pairs. |
| Bracelets | Minimal to statement wristwear | Easy layering pieces designed to work with casual and occasion outfits. |
| Necklaces and Pendants | Fashion necklaces and pendants | Trend-based designs for customers who want a finished look without buying fine-gold jewellery. |
| Bangles | Minimal and decorative bangles | Fashion alternatives to traditional heavy bangles, often aimed at everyday styling. |
| New Arrivals | Rapidly refreshed trend products | The most fast-fashion part of the site, where designs change frequently with current demand. |
Main Jewellery Categories
| Category | What shoppers can expect |
| Mangalsutras | Traditional, modern, lightweight, South Indian, black-bead, daily-use and celebrity-inspired styles. |
| Rings | Fashion, adjustable, cocktail, solitaire-look and other modern designs. |
| Earrings | Indian, modern, statement and everyday fashion earrings. |
| Bracelets | Minimal, decorative and trend-driven bracelets for regular wear. |
| Necklaces | Short and long fashion necklaces in multiple design themes. |
| Pendants | Compact fashion pendants suitable for daily styling or gifting. |
| Bangles | Single bangles and sets, including minimal and gold-tone fashion designs. |
| New-arrival fashion jewellery | Frequently refreshed designs based on current online trends. |
Zeraki Jewels Shopping Model and Physical Presence
Zeraki does not present itself as a conventional nationwide showroom chain. Its official site is built as a direct-to-consumer e-commerce business and does not publish a store locator comparable to large fine-jewellery retailers.
The company’s legal address is in Surat, Gujarat, but shoppers should not assume that this address functions as a walk-in retail showroom. Product discovery, ordering, returns and support are primarily handled through the website, app, WhatsApp and social channels.
| Presence / channel | What to know |
| Official website | The main shopping channel, with product pages, collection browsing, offers and policies. |
| Mobile app | Zeraki also operates a shopping app for browsing new arrivals and placing orders. |
| WhatsApp support | A key assistance channel for product and order questions. |
| Used heavily for brand discovery, styling and customer communication. | |
| Surat office address | The legal company address is in Surat; it should not automatically be treated as a public retail showroom. |
| Physical showroom network | No nationwide store locator or formal showroom chain is currently listed on the official website. |
Online and Assisted Shopping Options
| Option | How it helps |
| Website ordering | Browse, select and purchase fashion jewellery directly from the Zeraki website. |
| Mobile app | A dedicated app provides another route for discovering and buying products. |
| WhatsApp assistance | Customers can contact support during published working hours for order or product questions. |
| Returns and exchanges | The website has a dedicated return and exchange policy; eligibility depends on the item and condition. |
| New-arrival browsing | Frequent product refreshes suit shoppers who want current fashion trends rather than permanent heritage designs. |
| Social discovery | Instagram and influencer-style content are important parts of how customers discover Zeraki products. |
Zeraki Jewels Contact Details
| Purpose | Contact |
| Official website | www.zerakijewels.com |
| +91 9558314299 | |
| Customer-care hours | Monday-Saturday, 10:00 AM-6:00 PM |
| @zerakijewels | |
| Legal entity | Zeraki Marketing Private Limited |
| Registered / legal address | 15th Floor, Shop 1501, Surana-101, Ring Road, TPS-8, Sahara Darwaja area, Surat, Gujarat – 395003 |
| App support email | zerakijewels@gmail.com is listed on the current Google Play app page |
Zeraki is a fashion-jewellery seller, so shoppers should verify the base metal, plating, stone type and care instructions on the exact product page. Do not assume that a gold-coloured or diamond-look product is made from solid precious metal.
Frequently Asked Questions
Q. 1. Is Zeraki Jewels a traditional gold jewellery brand?
No. Zeraki identifies itself as a fast-fashion jewellery brand. Its products are primarily style accessories, so material and plating details should be checked product by product.
Q. 2. Does Zeraki have physical showrooms?
The official site does not publish a national showroom locator. The business is primarily online, supported by its app, WhatsApp and social-media channels.
Q. 3. What is Zeraki best known for?
The catalogue is especially visible for modern and celebrity-inspired mangalsutras, along with bracelets, rings, earrings and other everyday fashion jewellery.
Q. 4. Can I visit the Surat company address to shop?
The site lists a legal company address in Surat, but it does not state that the address is a walk-in retail showroom. Contact customer care before attempting an in-person visit.
Q. 5. How do I return or exchange a Zeraki product?
Use the dedicated Returns & Exchanges section on the official website and follow the current eligibility and timeline rules.
Q. 6. Why is product care important for Zeraki jewellery?
Fashion jewellery can use plating, mixed metals and decorative stones that react differently to water, perfume, sweat or chemicals. Follow the care guidance for the specific item.
